First Impressions REALLY DO Count

8th May 2018By Trevor SmithCommunication

First impressions REALLY do count. To prove the point, just cast your mind back to the last time you met someone for the first time. It probably took you just a few seconds to decide whether you trust the other person …….most likely based on pure ‘gut feeling’. And other people do exactly the same … Read More

Think again before you press ‘Send’

26th July 2017By Trevor SmithCommunication

Whatever did we do before email? It was only 20 years ago that email services were first made available to the public and even then they were only used by a minority of people. It was not until 2004 that Google launched its Gmail service which helped popularise the use of email as a day-to-day … Read More

What can we learn from movie trailers?

14th June 2017By Trevor SmithCommunication, Sales

Movies are big business generating worldwide box office revenue in excess of US$38 billon. However, for every blockbuster success there are a dozen that will struggle to break even or lose money. One of the things that can drive success at the box office is a high quality trailer that grips and excites an audience … Read More